ADAC Mobile Zeiten
Touring exhibition for the 100th birthday of the ADAC, project collaboration Egger-Utzmeier
Berlin, Stuttgart, Wolfsburg, Frankfurt, Munich
Dec 2002 – Feb 2004
When the Germans discovered bella italia as a travel destination and traveling became a popular sport, the ADAC was already a companion. The club was founded over 100 years ago. To document this, the ADAC delegated a mobile travel exhibition of approx. 350 sqm, installed in different localities. What this meant for the design: Subtle, white color schemes and light material to meet all demands. Seven adjustable presentation islands fulfilled the technical requirements of the exhibit. Large-sized graphics, printed acrylic double-plank boards and various “souvenirs“ staged the travel landscape around the exhibits.
Fotocredits: Andreas Hoernisch
