Mandala Shop
Redesign of a yoga fashion shop for women
Munich
Oct 2013 – March 2014
Since the label has successfully presented itself on the market for more than 10 years, the first Mandala shop in Munich opened. To become a treasure chest for yoga friends and the joy that comes with yoga was its purpose. Based on the high end collection made out of soft and flattering materials and quality, up to detailed, loving and caring presentation of the brand, a fun and playful concept was realized. The brand’s strong pink is accompanied by an elegant grey and a soft white. The connection to India is made through golden elements, such as the logo of the brand, tiger-patterned wallpapers and the paintings on the furniture. The goods for the spirits of the clients are presented on little tableaus. All the Yogis have to do themselves is practice – the rest is taken care of.
Fotocredits: Andreas Hoernisch / Mandala
